As part of CTE Group’s recent marketing review, we are pleased to announce that CTE Group has changed its business name to AML Equipment, effective from 3 June 2014.
The decision to rebrand follows research conducted on suppliers and competitors from around the world. Our research indicates that it is in the company’s best interests for long term growth to differentiate ourselves clearly from other international suppliers and distributors operating under a similar brand name.
The rebranding effort builds on major improvements we have made to our business in recent years. We have recently experienced strong growth, acquired a new product line, and will soon be relocating to a larger premise, so we judge this as an optimal time to implement our rebrand strategy. Our vision is to market our products and services under a single distinctive brand that will have greater marketplace impact.